DeBra’s

DeBra’s was founded in 2000 with a simple vision – to ensure all women had access to beautiful bras. Since its beginnings, DeBra’s has earned its credibility as a leading fuller busted bra and swimwear store serving tens of thousands of women. We pride ourselves on holding the most extensive range of bras and swimwear available for our regular-size and full-figured ladies.

“We understand what our customers want from a bra because we wear them too” – Debra Kinney (founder)

Our product range does not stop with bras. We stock a wide range of quality swimwear, sportswear, lingerie, and maternity bras. From sizes 6-36, A-K cup. At DeBra’s, we believe in every body and every size. Having a fuller bust should not mean that you must settle for unfashionable, ill-fitted and unsupportive bras.

Over the years, we have been touched by thousands of women that shop online and visit our stores. Women who have allowed us to make a difference in their lives. No matter our shape or size, we all have a beauty that deserves to be expressed. Every day is an opportunity for us to make a difference in how somebody looks in the mirror and feels in their skin.

Over the years, Debra reflected on her experience in the fitting room to grow DeBra’s into what is now a national lingerie retailer. In 2008, DeBra’s opened a second store in Penrith that showcased a team of 12 trained Fitting Consultants. Many of these Fitting Consultants have seen the evolution of our Penrith NSW customers from young ladies to brides and, finally, mothers.

“The most humbling part of my journey – as a mother and a businesswoman – was in 2021, when my daughter Katie moved to the Gold Coast to open another DeBra’s store” – Debra Kinney.

DeBra’s at Broadbeach represents a new generation of empowered women helping redefine beauty standards in the lingerie and swimwear in1dustry. Book your free fitting appointment today and experience the DeBra’s difference for yourself.

We are located at Shop 10, 2633 Gold Coast Highway, Broadbeach.